Image: pkmncards.com
Umbreon V Alternate Full Art
SWSH07: Evolving Skies · 189/203 · Ultra Rare · released 2021 · tracking Holofoil
US Raw NM price, weekly (TCGplayer, USD)
Line: market price. Bars: NM copies sold that week. 52-week range $298 to $616; now 38% below the high; largest drop within the year 52%.
Why this score
| Blue-chip PokemonOne of the handful of Pokemon that carry the whole hobby's demand. | +12 |
| Tradeable228 NM copies sold in the last year. | 0 |
| DowntrendDown 38% over 12 months. | -6 |
| Positive momentumUp 18% over 6 months. | +5 |
| Stable priceWeekly moves average 3.8%. | +3 |
| Deep drawdownFell 52% from a high within the year. | -4 |
| Long out of printReleased 5 years ago; sealed supply is being opened, not printed. | +4 |
| Art cardAlternate-art / illustration rares are what modern collectors chase and keep. | +4 |
| EU set demand fallingThe set's Cardmarket index is down 32% since 20 Jul 2026. | -2 |
| Base 50 + factors | 66 |
US USA · TCGplayer · raw NM · USD
| NM copies sold, 12 months | 228 |
| Open listings | 103 |
| Weekly volatility | 3.8% |
| NM Holofoil (tracked) | $382 228 sold |
EU Europe · Cardmarket · raw · EUR
| Trend price | €228 |
| Average sell price, 30 days | €367 |
| Average sell price, 7 days | €300 |
| 7-day vs 30-day average | -18% |
| Lowest listing any condition | €85.00 |
| Set index since 20 Jul 2026 | -32% |
Cardmarket price guide of 2026-10-04. Cardmarket does not split prices by condition, so these cover all raw copies; they are kept apart from the US Near Mint prices.
US vs Europe. The US raw NM price is 49% above the EU trend price converted at the ECB rate (1.1204 USD per EUR, 2026-10-05). Buyers in Europe currently pay noticeably less.
The card's whole set on Cardmarket: market-weighted trend-price index, 100 = 20 Jul 2026 (TCG Index Tracker).
Case study: Umbreon V alt art halves in four months after its price outran buyers
Even out-of-print Evolving Skies cards can fall hard. Umbreon V alt art went from $616 in mid-October 2025 to $298 in mid-February 2026 on 228 NM sales in the year. It has since recovered to $382, still 38% below a year ago.
- Trigger: price exhaustion. TCGplayer reported the card peaked near $700 in October 2025 before sales volume dried up, and listed it at $303.50 on 18 February 2026. Bleeding Cool had it down about $140 in the month to early December 2025.
- The same thing happened to Umbreon VMAX alt art at the same time (sales 'all but disappeared' above $2,000). Buyers stepped back from the Umbreon cards together, and the Mega Evolution launches competed for the same money. The competition point is a likely factor, not documented.
- Out-of-print supply set a floor: the price recovered steadily from March 2026, as Rayquaza VMAX from the same set kept rising.
- Europe: softer than the US. Cardmarket's Evolving Skies index (EUR) is -32% since 20 Jul 2026, against -3% for this card in US NM. Its Cardmarket 7-day average sell is 18% below the 30-day average. This is consistent with a stalled card, not a recovering one.
Lesson. Out of print limits the downside over time but does not stop a 50% drawdown when a card runs ahead of buyers. Watch sales volume: when it dries up at a new high, the price usually follows.